New York: Viking, (2002). Hardcover first edition - After the collapse of the Soviet Union, it is now primed and ready for exploitation. Tartarsky, a lowly shop assistant hired as a copywriter demonstrates a knack for concocting home-grown alternatives to Western ads, and winds up plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve. Translated fro the Russian by Andrew Bromfield. In 1988 Pelevin was selected by The New Yorker as one of the best European writers under thirty-five. 250 pp. ISBN: 0-67003066X.