Criteria:
- Keyword = marketing
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PLEDGING ALLEGIANCE: American Identity and the Bond Drive of World War II.
Edition: First printing.
Washington, D.C.: Smithsonian Institution Press, (1997) dj. Hardcover first edition - How the WWII bond drive (called the most successful marketing operation in history) emphasized the participation of U.S. ethnic groups in the war effort - including African Americans, Euro-Americans and labor union members - with the hope that victory over racism abroad would lead to victory over racism at home. Illustrated with photographs. Notes, index. xxii, 249 pp. ISBN: 1-560987073.
Condition: Fine in fine dust jacket (appears unread.)
Book ID: 79417More details Price: $20.00