New York: Columbia University Press, (2009) dj. Hardcover - A book in which the author shows that "printed works are still very much a part of our everyday lives. . a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. . . Pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book…
New York: Columbia University Press,
(2009) dj. Hardcover - A book in which the author shows that "printed works are still very much a part of our everyday lives. . a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. . . Pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities." Illustrated with photographs, extensive notes, index. xii, 242 pp. ISBN: 978-0231148146.
THE LATE AGE OF PRINT: Everyday Book Culture from Consumerism to Control.
