San Francisco: Jossey-Bass (Wiley), (2004.) dj. Hardcover first edition - "A Journey Toward Sustaining Your Business, Brand, People, Community, and the Planet " The story of Clif Bar's maverick founder and of the ascent of the company from one selling a home-made energy bar to a 100 million dollars and more in annual sales. Erickson's concern for the people who work for him, for his customers, and for the environment permeate this story. Illustrated with many photographs. 342pp. ISBN: 0-787973653.